Toll Free
855 966 0789

Master Email Communication and Boost Productivity

Master Email Communication and Boost Productivity

Duration: 60 Minutes

Faculty: Jack Appleman      Level: Intermediate      Course ID: 1037


In this fast-paced interactive webcast, Jack Appleman, author of a top-selling business writing book and leading instructor and coach, will explain his proven techniques for crafting more productive email messages. These include leading with the most important information, organizing to generate prompt replies, and writing attention-grabbing subject lines.

Enhance email efficiency and achieve better results. Craft precise messages with clear next steps and avoid back-and-forth dialogue that wastes time. Spur action with explicit subject lines. Learn how to efficiently manage your email process by eliminating trivial replies and unnecessary “CCs” and Reply Alls”. And craft explicit emails that avoid excessive back-and-forth messages.

Jack will lead you in a series of challenging exercises, in which you’ll practice these techniques. You can even submit completed exercises for Jack’s review in real time!

Why Should you Attend:

How much time do you (and your employees) waste on emails? A study by Inc. revealed that the average U.S. worker spent six hours a day checking emails (James 2015). And the number of emails continues to skyrocket, about 120 per day per person in the latest count, according to the Radicati Group (2015)—thanks in part to mobile devices that allow us to send emails anytime and anywhere.

Plus, the more emails we send, the more replies we receive—and spend precious time processing them. Efficiency expert Mike Song, in The Hamster Revolution (2008), estimated that every five emails sent generated an average of three replies. Song contended that eliminating one out of every five emails would cut the number of incoming emails by 12 percent and free up our time for other tasks.

Stop wasting time on emails. Learn how to construct email messages that provide clear direction—promoting efficiency, building morale, solidifying key relationships, generating leads, and offering many other benefits.

Areas Covered in the Session:

  • Compose clear, concise and professional messages
  • Use proven methods to structure your thoughts
  • Be precise and avoid excessive back-and-forth dialogue
  • Craft explicit, action-generating subject lines
  • Use proper etiquette
  • Know when to CC and Reply All
  • Proofread effectively

Who Will Benefit:

  • Human Resource Executives / Officers / Managers
  • Learning and Development Specialists
  • Managers
  • Administration
  • Team Leaders & Supervisors
  • Project Managers
  • CFOs & CEOs
  • Consultants
  • Other employees at various levels—including non-native English speakers

Faculty Profile:

Jack Appleman, a prominent corporate writing instructor and author of the newly released 10 Steps to Successful Business Writing—2nd edition (2018, ATD Press), is driven by the belief that working professionals can dramatically improve their writing by following straightforward techniques. His writing workshops, webinars and one-on-one coaching have helped thousands of individuals achieve better results from their writing.

As principal of Successful Business Writing, Jack has been interviewed for top-tier stories about writing, including a The Wall Street Journal article on workplace grammar and a subsequent Journal column on email strategies. He is also a course developer and instructor for New York University, having taught a wide array of undergraduate and graduate writing/communication classes for the past 17 years. In 2015, Jack received the Charles T. Morgan Award from the Northern New Jersey chapter of the Association for Talent Development (ATD) for lifetime excellence in corporate training.

He received his accreditation in public relations (APR) certification from the Public Relations Society of America and his Certified Business Communicator (CBC) designation from the Business Marketing Association. Jack earned his B.A. in Communication from Ohio State University and his M.S. in Journalism from Ohio University. He studying for his Ph.D. in Organizational Communication at the State University of New York at Albany.


Access Recording for Life Time


Training DVD will be shipped within 10 business days


Training USB will be shipped within 10 business days

President, Successful Business Writing